A large catalogue across pets, diets and routines could become difficult to browse. Promotions and subscriptions added choices at the point of purchase.
What I changed
I organised discovery around pet and routine, moved useful product facts ahead of promotional content and treated repeat ordering as a shortcut.
02 / Design system
The page system
The core choices that keep the experience consistent.
Typography
01
Aa
Playful serif display type paired with a simple sans-serif shopping interface.
Colours
02
Purple #6f35db
Lilac #d7c4f4
Orange #f2a668
Cream #f6f0ff
Layout
03
Category-led browsing, large product tiles and reusable commerce cards.
UI components
04
Pet categories, product cards, brand lists, subscription states and cart actions.
03 / What improved
What improved
01
Customers can start with their pet or routine.
02
Important product details come before promotional content.
03
Repeat ordering sits inside the purchase flow instead of a separate journey.
04 / Site screens
Site screens
Full section captures taken from the live project.
Homepage and complete product cards
Complete product category mosaic
Outcome
The concept covers three core journeys—discovery, product choice and subscription—with one reusable responsive component system.
Working on something similar?
Send me the current site and what needs to change.
