Playful
Retail identity
The Challenge
Pet Universe needed to organise a wide retail catalogue while making repeat purchases and subscription choices easy for customers with different animals and routines.
The interface had to balance useful product detail, promotional content and a cheerful brand personality without making key shopping decisions feel busy.
Our Strategy
I structured the experience around faster category discovery, clearer product information and subscription prompts placed naturally within the shopping journey.
A flexible component system carries the playful identity across browsing, product and recurring-order flows while remaining practical on smaller screens.
The Outcome
Simpler
Product discovery
Flexible
Subscription flows
Independent designer & creative developer
Let’s build something distinctive.
Tell me about the goals, scope and timeline. I’ll reply with a clear direction and the most useful next step.