Problem
Points, tiers, rewards and programme rules competed for space. Customers needed the current balance and next useful action without reading the full programme.


A loyalty dashboard concept focused on points, progress and the next available reward.
Points, tiers, rewards and programme rules competed for space. Customers needed the current balance and next useful action without reading the full programme.
I prioritised the balance, turned reward progress into a visible state and attached each available benefit to its required action.
The core choices that keep the experience consistent.
Neutral sans-serif type with clear numeric hierarchy for balances and tiers.
Fixed account navigation with a modular dashboard and status cards.
Points balance, tier progress, mission cards and reward states.
The current points balance has the highest priority.
Progress to the next reward is visible at a glance.
Rewards and required actions appear in the same context.
Full section captures taken from the live project.


The concept resolves the three main customer questions in one responsive dashboard: balance, progress and available rewards.