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Complete rewards dashboardComplete redemption page
E-commerce and customer loyalty

e-shop.gr Loyalty

A loyalty dashboard concept focused on points, progress and the next available reward.

Project
e-shop.gr Loyalty
E-commerce and customer loyalty
Role
Product UX/UI design, interactive prototyping
Platform / stack
Framer prototype
Scope
Dashboard design, responsive prototype, UI motion
01 / Overview

What was needed

Problem

Points, tiers, rewards and programme rules competed for space. Customers needed the current balance and next useful action without reading the full programme.

What I changed

I prioritised the balance, turned reward progress into a visible state and attached each available benefit to its required action.

02 / Design system

The page system

The core choices that keep the experience consistent.

Typography

01

Neutral sans-serif type with clear numeric hierarchy for balances and tiers.

Colours

02
  • White
    #ffffff
  • Yellow
    #ffdc43
  • Sky
    #a9d6e8
  • Mint
    #dce9a5

Layout

03

Fixed account navigation with a modular dashboard and status cards.

UI components

04

Points balance, tier progress, mission cards and reward states.

03 / What improved

What improved

  1. 01

    The current points balance has the highest priority.

  2. 02

    Progress to the next reward is visible at a glance.

  3. 03

    Rewards and required actions appear in the same context.

04 / Site screens

Site screens

Full section captures taken from the live project.

Complete rewards dashboard
Complete rewards dashboard
Complete redemption page
Complete redemption page
Outcome

The concept resolves the three main customer questions in one responsive dashboard: balance, progress and available rewards.

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